Donald Trump has
seized — and maintained — the political spotlight, in part by
making coarse remarks about minority groups and capitalizing on
nativist fears among his core supporters. He’s called Mexican
immigrants rapists and murderers, repeated stereotypes about Jews and
money, and, this week, in the wake of the San Bernardino massacre,
Trump ignited a national firestorm by calling for Muslims to be
banned from entering the country. The more he’s alienated American
ethnic groups and scandalized the political establishment, the more,
it seems, the brash billionaire has pumped up his base.
But in a strange
twist, Trump, the unabashedly politically incorrect Republican
frontrunner, recently made an effort to be more sensitive about one
of the country’s key minority constituencies.
This shift came
after Trump met with a group that included prominent African-American
pastors at his eponymous skyscraper headquarters in Manhattan on Nov.
30. Three people who attended the meeting told Yahoo that Trump was
told to change the way he speaks about African-Americans, a group he
has regularly referred to as “the blacks.” Members of the group
left Trump Tower with the impression he would choose his words more
carefully going forward.
“To be honest, we
informed him that he comes across as insensitive sometimes,”
recounted Darrell Scott, an Ohio pastor who helped organize Trump’s
meeting with the clergy. “He said, ‘OK.’ … He nodded his
head. … We also told him that there are politically correct and
politically incorrect terms that are being in use.”
Scott said Trump
took the pastors’ words to heart. After the meeting, Trump flew
down to Macon, Ga., for a rally where his speech reflected the new
tone: “You know, we had a meeting today that was amazing,” Trump
told his faithful. “We had the African-American pastors — so many
came up to Trump Tower — it was like one of the most inspiring
meetings.”
This rare concession
from the infamously blunt billionaire and his powwow with the pastors
are part of what his allies describe as an ambitious effort to win
over the majority of black voters.
Like so many claims
made through the course of Trump’s presidential campaign, his
boasts about his ability to appeal to the African-American electorate
seem grandiose and even a bit detached from reality. Yet in an
election cycle where it’s been foolish to dismiss or underestimate
Trump, Yahoo News is taking a closer look at his African-American
outreach strategy and the unusual collection of allies helping him
curry favor with that community. They include including a Jewish
Democrat, a familiar face from the 2012 campaign who had a particular
affinity for the number nine, and a Harlem minister who has focused
on battling “homo demons” and exposing President Obama as a
Kenyan-born “Muslim.”
People in Trump’s
orbit stress that all final decisions come from the man himself. But
Michael Cohen, a longtime member of Trump’s inner circle, is
helping to lead the unusual outreach effort. Cohen, who is Trump’s
lawyer and an executive vice president at the Trump Organization, is
a rather unlikely fit for the role of campaign minority outreach
consultant. Cohen has no official role on Trump’s campaign and
isn’t being paid by it, which has led to questions about whether
he’s legally permitted to do political work on behalf of his boss.
He’s also a self-described registered Democrat with Long Island
roots. Still, Cohen says he’s working to “coordinate” Trump’s
work to woo the black community.
When asked how much
of the African-American vote the campaign wants to win, Cohen had a
perfectly Trumpian answer: All of it. “Our goal is 100 percent,”
Cohen said before modifying himself. “Or to flip what has
historically been the Democrats’ 93 percent. That’s Mr. Trump’s
goal.”
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